Did Google Update its Search Algorithm?

Posted by airabongco in Featured Articles, Google, News, SEO Knowledge, Search Engines on 03 5th, 2009 | 18 responses


A post on Archer SEM SEO Blog entitled “New Google Algorithm Change – Commie Update?” have made a claim that Google have changed its search algorithm. This is in accordance with the change in rankings on longtail terms that some people have observed. Although we have not witnessed this ourselves, it is important news to us SEOs to hear that Google is now changing its ranking rules.

Perhaps the most important debate that have emerged here is the ranking of big companies. A lot of websites have found themselves sliding down the rankings as the large companies emerge at the top. This is an ethical issue because having the search results controlled by the “authoritative” sources will only result into less variety and unfair competition.

Google may have a reason for doing this. A lot of of the big guys lack the ability for proper SEO that’s why they are giving them this little boost. However, this may be bad news for the little guys. This only means they have to work double if they want to occupy the rank that is now given by Google to the big guys.

Although this may create a lot of noise in the search engine world, it is still not yet confirmed. It is just a theory made by some people who have observed the lowering of their rankings overnight. Here are some images from the ArcherSEM.com



But should we all worry because of this?

Of course not! What we must remember is that we should change our approach to branding. So long as you create your brand and establish your authority in a certain niche, then you can expect yourself to soar in the rankings.Branding has always been used in social media but today, it is also valuable for search engines. Even more valuable than little keyword alterations.

Google may have a reason for doing this. According to SnoopBloggyBlog, Google may be doing this in connection with their new service – TV and Online Radio Ad Platform. This can only be utilized by people hoping to establish their brands online. So I guess it goes without saying that what Google want is for us to use this advertising platform if we want to ace their ranking algorthms.

So what can you say about this recent shift? It will provide a whole new background on how people do SEO. It may even threaten some methods that are not compatible with it. My only concern here isthe difficulty of building a name for a particular brand. If you’re a nobody then don’t expect to see yourself on Google. With their new algorithms, they will simply ignore you.